The article that we will be examining today is, “Psychological influence of modern mass media on formation of gender stereotypes” by Guranda Shamilishvili. This article is about how media influences gender stereotypes in society. Guranda Shamilishvili conducted a study about Georgian televisions advertisements. The results that they found were that the “Formation of gender stereotypes is determined by social and demographic factors, among which age and marital peculiarities between sexes, as well as education, intellect, urbanization prevail. In media gender stereotypes are characterized by dynamic, as they represent product of correlation of creative act and perception.” (Shamilishvili, 2019). They conducted 200 interviews with people from 20-30 years old. “In commercials intended for men, the main emphasis is drawn to power, strength and courage. Peculiarity of such type of exposure is the use of associative comparisons and psychological characterization connected with masculine stereotypes.” (Shamilishvili, 2019).
This article is very important for
us to consider because not only are women stereotyped in the media, but men are
too. We cannot study one without studying the other. The television advertisements
that we are seeing keep playing into gender stereotypes to sell their products.
However, if we want to put a stop to gender stereotypes in the media, we must
stop buying from these businesses that continue to use harmful gender
stereotypes.
Reference:
Shamilishvili, G. (2019,
June 21). Psychological influence of modern mass media on formation of
gender stereotypes. Economics. Ecology. Socium. Retrieved April 3, 2022,
from https://www.ees-journal.com/index.php/journal/article/view/106
Link: https://www.ees-journal.com/index.php/journal/article/view/106
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