What Experts Say 2

              The article we will be discussing today is “Applying Critical Discourse Analysis as a conceptual framework for investigating gender stereotypes in political media discourse”, by Lanchukorn Sriwimon and Pattamawan Jimarkon Zilli. This article discusses gender stereotypes in political media using CDA (Critical discourse analysis) with a focus on language use. The news report used involves the Prime Minister Yingluck Shinawatra of Thailand to examine how gender stereotypes are used for female politicians.

              CDA is “a type of discourse analysis research that primarily studies the way social power abuse, dominance, and inequality are enacted, reproduced, and resisted by text and talk in social and political contexts” (van Dijk, 2004, p. 352). This will show how women are represented in the media and the stereotypes they are portrayed in. The CDA is criticized as being vague and it is hard to conclude the data.

              The results of this study included material, relational, and verbal processes. She was represented in three ways, firstly It found that Yingluck Shinawatra was ambitious, secondly she was a nominee, passive and dependent politician, thirdly she was a successful businesswoman, yet inexperienced and incompetent politician. As we can see there are three very different languages used in these representations of her.

 

Reference:

Sriwimon, L., & Zilli, P. J. (2017, March 27). Applying critical discourse analysis as a conceptual framework for investigating gender stereotypes in political media discourse. Kasetsart Journal of Social Sciences. Retrieved April 3, 2022, from https://www.sciencedirect.com/science/article/pii/S2452315117300929

Critical discourse analysis

D. Schiffrin, D. Tannen, H.E. Hamilton (Eds.), The handbook of discourse analysis, Blackwell, Oxford, UK (2004), pp. 352-371

 

Link: https://www.sciencedirect.com/science/article/pii/S2452315117300929